Name: Mobile Insights Hub
Start: 2016-05-18T18:00:00-04:00
Location: Zynga

Mobile Insights Hub

October

26

,

2016

–

7:00pm

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Mobile Insights Hub Kicks Off

The Mobile Insights Hub by Sensor Tower kicks off May 18th, and you're invited to take part in the festivities. This is the first in a series of events focused on App Store marketing and the larger app ecosystem.

Current Attendees Include Mobile Leaders from:

Mobile Insights Hub Kicks Off

Clear your calendar - we have a night of networking and insights planned for you! The Mobile Insights Hub by Sensor Tower kicks off May 18th, and you're invited to take part in the festivities.

This is the first in a series of events focused on App Store marketing and the larger app ecosystem. Event #1 is dedicated to App Store Optimization (ASO), which is the process of optimizing your metadata, assets, and localization efforts to drive more installs. We have sourced a panel of ASO experts from some of the most successful apps on the App Store. This first event will include time to network before the main event: a panel discussion.

Zynga (699 8th Street) is our meeting spot for a panel discussion on the "State of App Store Optimization (ASO)." We invite you to bring a friend in the mobile growth world to join us!

The Panelists

Dan held

ASO Manager

Dan is currently on the Uber Growth Team, heading up App Store Optimization (ASO). Previously he was the co-founder of Hover, a mobile app for drone pilots.

AShley higgins

Mobile Product Manager

Ashley is a Product Manager leading native mobile strategy for Reddit. She most recently led the go-to-market planning for the newly released official Reddit app for iOS and Android.

Spiros Christakopoulos

Director of Growth

Spiros leads the growth team at SEGA. He specializes in User Acquisition, ASO, X-Promo, A/B Testing, Data Analytics, and basically anything that has to do with Mobile marketing.

JESSICA GRANT

Lead User Acquisition Manager

Jessica is the Lead User Acquisition Manager for Zynga’s Social Casino Slots and Match-3 titles, with a focus on User Acquisition, Data Analytics and attribution.

The Location

The inaugural Mobile Insights Hub will be hosted at "The Well." The Well is a private theater in the basement of Zynga HQ.

Please enter through the main entrance on 8th street near the Townsend & 8th intersection/roundabout.

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The Agenda

6:00pm –

Food & Drink // Networking

6:30pm –

The State of the App Store: Mobile Insights

Brian Koenig, Product Manager at Sensor Tower

6:45pm –

App Store Optimization Panel Discussion

1. Localization - A look at the process of localization.

2. Paid UA & ASO - Discussing the ways the two work together.

3. ASO Best Practices - The dos and don'ts of ASO

7:30pm –

Q&A

7:45pm –

Networking // 1:1 Discussion with Panelists

Mobile Insights Hub presented by Sensor Tower

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